American Honda Renews Longstanding Partnership with Pro Motocross Championship
April 26, 2025 — Anaheim, CA
In a move that excites fans and athletes alike, American Honda Motor Co., Inc. has officially announced the renewal of its longstanding partnership with the Pro Motocross Championship (AMA Pro Motocross). This multi-year agreement will see Honda continue its pivotal role as a premier sponsor and technical partner for one of the world’s most competitive motocross racing series.
The renewal underscores American Honda’s ongoing commitment to the sport and highlights its dedication to fostering talent and advancing motorcycle technology on some of the most challenging dirt tracks in North America.
A Legacy of Speed and Innovation
American Honda’s involvement with the Pro Motocross Championship dates back over three decades, during which it has played an instrumental role in shaping the sport’s competitive landscape. Over the years, Honda’s teams and riders have captured numerous championships, thrilling fans with a blend of speed, agility, and technical mastery.
At the core of this partnership is Honda’s iconic CRF series — a line of motocross motorcycles renowned for their reliability, cutting-edge engineering, and unmatched performance. This renewal will ensure the latest Honda machines and innovations remain a central feature on the motocross circuit.
“Honda’s commitment to the Pro Motocross Championship goes beyond sponsorship,” said Kenji Nakamura, President and CEO of American Honda Motor Co. “We share a passion for competition and innovation with the AMA and the riders who push the limits every weekend. Our renewed partnership will allow us to continue supporting these athletes and fans while driving technological advancements that benefit the entire motocross community.”
A Win for Riders and Fans
The Pro Motocross Championship is widely regarded as the pinnacle of motocross racing in the United States, featuring the sport’s best professional riders battling across grueling outdoor tracks from coast to coast. With the Honda brand at the forefront, fans can expect to see high-octane action fueled by cutting-edge bikes and expertly prepared teams.
James “J.D.” Dalton, a three-time AMA Pro Motocross Champion and current Honda Factory Racing team rider, expressed enthusiasm about the renewed partnership: “Honda’s support means everything to riders like me. Their bikes are not just machines — they’re extensions of ourselves on the track. Having Honda back as a key partner assures that we’ll have the resources and technology needed to compete at the highest level.”
Fans will also benefit from enhanced event experiences, including Honda-sponsored fan zones, interactive displays, and exclusive merchandise offerings at select races. These activations aim to deepen the connection between the sport, its athletes, and its passionate followers.
Technology at the Forefront
Beyond sponsorship and racing, Honda’s involvement brings significant technical collaboration to the sport. The company’s R&D teams work closely with riders and mechanics to refine suspension systems, engine performance, and electronic controls, all tailored to the intense demands of motocross racing.
This synergy between athlete feedback and engineering innovation has led to numerous breakthroughs that trickle down to consumer models, improving safety, durability, and ride quality for everyday riders.
“Motocross racing is the ultimate testing ground for our technology,” said Sarah Martinez, Honda’s Director of Motorsports Engineering. “Every race provides data and insights that fuel our development cycle. Renewing this partnership means we can continue pushing the boundaries of what’s possible, both on the track and on the showroom floor.”
Looking Ahead
As the 2025 Pro Motocross Championship season gears up, anticipation is high for another thrilling year of competition. With American Honda reaffirming its commitment, riders, teams, and fans are poised for a season that combines tradition with innovation.
AMA Pro Motocross Commissioner David Greene emphasized the significance of the renewal: “Honda has been a cornerstone of this championship for decades. Their renewed partnership not only supports the sport financially but also elevates the level of competition and fan engagement. It’s a win-win for everyone involved.”
The official announcement ceremony took place at the Anaheim Convention Center, coinciding with the opening day of the International Motorcycle Expo. Attendees were treated to live demonstrations of Honda’s latest motocross models, rider meet-and-greets, and a preview of upcoming AMA events.
About American Honda Motor Co., Inc.
American Honda Motor Co., Inc., headquartered in Torrance, California, is the North American subsidiary of Honda Motor Co., Ltd. Honda is a global leader in motorcycle manufacturing, recognized for innovation, quality, and performance across a broad portfolio of products.
Through its extensive motorsports involvement, Honda has cultivated a reputation for excellence and a deep commitment to the racing community.
About AMA Pro Motocross
The AMA Pro Motocross Championship is the premier outdoor motocross series in the United States, sanctioned by the American Motorcyclist Association (AMA). It attracts the world’s top riders, competing over 12 rounds each season at iconic venues across the country. The series plays a critical role in developing the next generation of motocross talent and advancing the sport’s popularity.
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